Creating our KUMA Compact Pencil Case

Our brand new and first ever custom product, the KUMA Compact Pencil Case; will be launching on 22nd November! So we thought it'll be a great idea to show a glimpse of behind the scenes.

The Survey

The first thing we chose to do, was to set up a Survey. It had approx 17 questions all from colours, to what you look for in a pencil case, size, compartments and showing a series of pencil cases and what you like/dislike from those designs.
And we were so happy that we had hundreds of you participating!

The Problems

After printing out and going through each answer (with one of our highlighters!). We realised that there was so many of you that faced similar issues when it came down to the 'ideal' pencil case that suited your needs.

"whenever I look for a pencil case I look for the compartments and how good it looks"

"How many pens it can hold and if you put too much will it look fat?"

"A lot of compartments so I can find my stationary easily but I’m not looking for a pencil case that holds a lot just a cute pencil case with lots of compartments!"

"Compartments, ease to carry, accessibility of sections"

"Different compartments that can hold a lot of stationary as well as other things."

"it should have more space & I could love if it's cute"

"Compartments, ease to carry, accessibility of sections"

What you all asked for:

Compartments. 9/10 of you all said COMPARTMENTS loud and clear so we made this our first priority!
Design. You guys voted for cute but minimalist and not too big where it looks bulky when filled but can still fit everything. Easy to carry was also one of your requests along with durability.
Colors. We dedicated a whole section on colors on what you would like to see most and pastels came out the winner.

And off we went to the drawing board and finding the ideal manufacturer that can turn your requests into a reality.

More details in the next blog post next week.