Drop element here

Nourishing Creative Souls
With a Touch of Kawaii.

Creativity isn't a special skill—it's a way of being.
At KUMA Stationery & Crafts, we provide you with the essentials to unleash your creative spirit.

With each journal, pen, and doodle, we aim to nourish your soul and sprinkle a little kawaii into your life.

Our Story

We're Mea and Ali, a husband-and-wife team with a love for kawaii aesthetics, stationery, and animals (our cute red panda logo might give it away 🥰).

Our adventure officially began in 2020, with a simple yet passionate aim: to add a dose of joy and creativity to everyday life through our stationery products.

Mission & Vision

Our mission is straightforward: to bring kawaii journals and stationery supplies to your doorstep, aimed at boosting creativity and fun! We are proud to introduce our Luna Bullet Journals, designed in the UK and shipped worldwide from our warehouse in East Asia.

We envision our brand as a global leader in kawaii stationery, fostering a community where creativity knows no bounds.

The Faces Behind KUMA

I, Mea, was that kid who eagerly awaited Back-to-School stationery shopping as if it were Christmas morning. Ali shared my love for Japanese kawaii aesthetics, and together we dreamed of creating something special. That dream gave birth to KUMA Stationery & Crafts.

And guess what? We've recently added a new member to our team—our baby girl born in 2023. She's the newest and youngest KUMA aficionado.

The Luna Collection

Our Luna Collection Bullet Journals are a testament to quality and aesthetic appeal.
Featuring 160gsm Bamboo paper, these journals come with eco-friendly cover options like vegan leather and handcrafted linen.

They are available in four mesmerizing designs: Enchanted Moon, Hourglass Dreams, Moonlit Potions, and Cosmic KUMA.

160gsm Bamboo Paper

Offering bleed-proof and no ghosting paper that doesn't cost the earth

Eco-friendly Cover

Choice of Vegan Leather or Handcrafted Linen 

Gold Handstamped Design

Each journal is meticulously handstamped in gold

Thriving Together in a Global Community of Creativity.

Community Engagement

With a thriving community of over 300k Instagram followers and collaborations with YouTubers like Erin Smith, we believe in engaging with our fans.

Check out Erin's fantastic video featuring our Luna Bullet Journal for a detailed review!

Sustainability Focus

We're not just about pretty notebooks and doodles; we're about making a positive impact.

Take our Red Panda Conservation Collection, for example, where 10% of the profits go directly to Red Panda Conservation charities.

From our Red Panda Tote Bags to our eco-friendly Luna Bullet Journals, we strive to make sustainability a core part of our business.


2021: Launched KUMA Compact Pencil Case, designed with input from our community.

2022: Unveiled the Luna Collection featuring four unique designs.

 2023: Expansion of the Luna Collection, coming this November.

Team Members: Feline & Human

Meet KUMA, HARU & REN—our adorable team mascots. KUMA, the elder statescat, was the original mascot when our journey began. Haru and Ren came along later, forming an inseparable pair. They're not brothers, but they might as well be!

KUMA Blog 

Explore, engage, and draw inspiration from our monthly-updated KUMA blog.

We feature a curated mix of enlightening interviews, captivating stories, and step-by-step tutorials.

Dive into our mental health awareness pieces, enjoy a treasure trove of free printables, and spruce up your phone with our custom-designed wallpapers—all created to nourish your creative soul.

Thank you for being a part of our journey. We're excited for what the future holds and hope you are too! 💕

Join Us

We're constantly on the lookout for like-minded individuals passionate about crafting innovative and soul-nourishing stationery for all!


Interested in stocking our products? We'd be thrilled to discuss the possibilities. Drop us an email, and let's chat!


Intrigued by our mission? Reach out and let's collaborate to bring something truly extraordinary to life!